Wednesday, November 12, 2003

Blogging and Political Campaigns

I'm surprised that I haven't seen any blogs referring to an article in the New Republic on Joe Trippi, Howard Dean's campaign manager. The article explains that Trippi reinvented campaign strategies by creative use of the internet.

Trippi, a verteran blog reader, realized that the internet can be used to quickly identify supporters. It considerably lowers your campaigning costs if your supporters come to you, rather you having to locate them. You can get their e-mail addresses and even contributions from them. Also, by answering piles of e-mails and letting your supporters debate issues on a blog, then people start to feel like they own the campaign. It converts mild supporters into diehard supporters.


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